Cookies and Data Privacy

Fulcrum recognises the need to treat personal information it processes for external and internal stakeholders in an appropriate manner in accordance with the UK’s  data protection laws.  

Cookie Policy

We use a number of cookies to offer a personalised user experience to our website as well as measure the effectiveness of our website. We do this by placing cookies onto your computer. Cookies are text files containing small amounts of data which are downloaded to your device when visiting our website. Cookies are useful as they allow us to recognise a user’s device and its preferences in order to allow our website to work, or work more efficiently. See Fulcrum’s Cookie Policy outlined below.


By using our website, you agree that, unless you have set your computer’s browser to reject them, we can place the types of cookies set out below on your device and use that data in accordance with this policy.


Name: fulcrum_agreement
Expiry date: 30 days
Function: This cookie is used to record user agreement to terms and conditions

Name: fulcrum_page
Expiry date: 30 days
Function: This cookie is used to record type of investor

Name: pll_language
Expiry date: 30 day
Function: This cookie is used to record a user’s language preference

Google Analytics

These cookies are used to collect information about how people use the website. This allows us to make sure the website is meeting your needs, and help us understand what we could improve. See the Google Analytics Privacy Policy for more details.
Expiry: _utmc – current session
Expiry: _utmz – 6 months

Fund Information

These cookies are used to display the appropriate fund information depending on the country and/or investor type selected.

FundList:filter:MainShareClass – shows the correct funds for the user

ClientID – sets the country
culture – sets the language
shelves – sets the investor type

User Experience and Data Privacy

We will also use the information we collect about you in order to inform you about changes to our services and occasionally other information that we think may be of interest to you. If you do not wish to be kept informed by Fulcrum of information that we think might be of interest to you please let us know by (i) via email to [email protected] (ii) by using the Unsubscribe option in Fulcrum’s emails; or (iii) by writing to Fulcrum at its London Office’s address. See Fulcrum’s Data Privacy Policy here.

We use ProFundCom as our as our marketing automation platform. ProFundCom is used for the marketing automation part of our distribution mechanism and enables contacts to be sent emails with information, news and insights on our products and services. ProFundCom will track digital behaviour such as emails opened and parts of the website that have been visited. The purpose of this is to provide our customers with the best possible service, support and communication. The information transferred to ProFundCom will be processed in accordance with our Privacy Policy as well as their privacy policy and terms.