Thought Leadership

Using ESG data for real-world impact

7 December 2021

Authors: Rahil Ram, Iancu Daramus

Demand for environmental, social and governance (ESG) data and tools continues to grow, with tailwinds from changing investor preferences, as well as regulation. Below, we summarise some of the benefits and use cases of the newly launched ESG for Investors platform, as well as the factors that users need to be aware of.

In summary, we believe that the platform equips users with tools that allow them to have an immediate impact with regards to engagement, stewardship and portfolio optimisation

Aiming high: the novelty of the approach

A focus on opportunity rather than risk

  • ESG research often focuses on downsides, such as quantifying the costs of future regulation and the magnitude of potential stranded assets. Instead, the platform chooses to focus on opportunities – in the form of potential shareholder value creation from adopting the practices of top-performing peers. We believe this pragmatic approach is more likely to resonate with corporate decision-makers and investors, by focusing on ESG improvements that research shows are valued by the market.
  • Whether the trade-offs between ESG objectives and financial returns are necessary or non-existent continues to be the subject of passionate, if often hypothetical, debate. By contrast, the platform’s real-world perspective helps to build common ground between actors whose sustainability preferences may differ, but who share a clear mandate for value creation, be they company executives or investors.

A focus on the most material issues

  • ESG topics are vast. At the limit, they are a ‘wish list’ of everything that could be improved in the corporate arena. Unfortunately, though, not all ESG themes are quantifiable and linked to a company’s bottom line. The platform combines academic research and statistical analysis to identify a combination of eight E, S and G factors that have the highest potential to improve shareholder value.
  • This can help drive immediate focused engagement around the topics that can make the most difference: the initial results of the ESG for Investors research suggests that over half of the potential shareholder value gains, on average, stem from companies improving performance on the two most material variables. For example, tackling carbon emissions matters more for the energy sector, for example, than for consumer goods. Equally, a bottom-scoring consumer goods company may be able to unlock more shareholder value by improving its emissions performance, compared to the upside currently available for an energy company that is already in the top 10% among peers. The platform aims to combine these two dimensions – sector- and firm-level materiality – allowing users to identify peers with best practices, and to quantify and compare potential improvements across issuers and industries.

Accessible to everyone

  • to ESG adoption in the market – costs (leaving investors unwilling or unable to pay for data) and transparency (with ‘black box’ approaches based on hundreds or more data points leaves companies unable to clearly identify where improvements are needed the most).

Combining risk-adjusted returns and impact: the next efficient frontier

  • Investor interest for ‘traditional’ impact investment in the public domain continues to grow, and regulation is putting more emphasis on quantifying and addressing the positive and negative societal impacts associated with mainstream funds. The platform offers investors tools to factor in impact considerations as a standalone dimension, alongside risk and return.
  • A suite of “3D portfolio optimisers” – currently one focused on climate change and one focused on impact investing – can help investors find an efficient frontier between maximising their impact (e.g. supporting the companies taking strong steps to reduce their carbon emissions) and minimising unintended consequences (e.g. correlations between asset classes that can negatively impact diversification).

Coming clean: some limitations of the data

Sole focus on quantifiable factors

  • By design, the platform focuses only on quantitative ESG metrics. There are instances where qualitative metrics have a role to play within an ESG framework. As an example, land-use rights in the mining industry may have a very material impact if mismanaged, but nevertheless are difficult to capture numerically. Moreover, there are unavoidable trade-offs, as selecting factors with cross-sectoral relevance means not all the specificities of an industry can be reflected in the analysis.
  • The platform is intended to augment, and not replace, in-depth research of sectors and companies. Its quantitative ‘bias’ aims to provide investors with data-driven insights to inform asset allocation and help prioritise engagement.

Relative vs absolute ambitions

  • Much of the analysis depends on what could happen if a company adopted the practices of its peers who scored in the top 10 per cent on a given metric. Given the wide variation in ESG practices currently existing in the market, this approach has significant potential to inform immediate changes within sectors, as it is rooted in improvements which other companies have already shown to be possible.
  • Conversely, the weight markets will ascribe to a given ESG factor in the future may differ from the weight it has ascribed to them in the past.  The platform illustrates the ‘low-hanging fruit’ that companies can harvest by moving more in line with the practices of peers. At the same time, investors may push the envelope further, by asking even top-scoring companies to step up, particularly if there are themes where the market may be lagging as a whole – for example, climate change.

As with any tool, users should be aware of its merits and nuances in thinking about how to use it. But to what end? Below, we list some of the use cases that we have identified for different stakeholders.

Getting to work: using the tools

Prioritising engagement and optimising capital allocation

  • Investors can improve the sustainability performance of companies through their funding (rewarding better-performing companies with more capital and increasing the cost of capital for laggards) and their engagement (holding companies accountable, using voting and collaborations with peers). The platform is designed to augment and help align both these channels, providing academic rigour and data-driven insights to support portfolio construction and engagement. Moreover, it can be used internally by companies’ sustainability analysts to identify potentially meaningful areas to focus on.

(For asset owners) Defining and implementing an ESG policy

  • The growing regulatory pressure for asset owners to define their investment beliefs around ESG topics is increasingly moving from qualitative to quantitative – for example, UK requirements for pension fund trustees to monitor, and eventually set targets for, the carbon performance of their investments. Yet asset owners do not always have access to decision-useful information to identify material ESG topics (is the management of carbon emissions by energy companies more important than good governance for IT firms?) or to link the identified topics with the profile of their existing investments.
  • The platform helps asset owners identify ESG topics that have a higher potential to drive shareholder value appreciation. They can also explore the portfolio risk-return implications from maximising ESG impact across a given dimension. For example, an investor can specify an implied temperature rise target and use the tools to calculate an optimal portfolio allocation in terms of the maximum expected return and minimal risk compatible with that temperature.

(For companies) Benchmarking corporate strategies against best practice

  • Amid a proliferation of ESG scorecards, questionnaires and methodologies, companies may struggle to understand which areas of ESG improvement are likely to be most valued by the market. By focusing on a smaller number of material ESG factors, alongside examples of the top-performing peers on each indicator, companies can more easily tackle gaps in their ESG strategies.

(For all stakeholders) Collaborating to raise market standards

  • Existing investor, corporate or NGO initiatives can leverage the research to strengthen their engagements with companies or regulators. By making the data publicly available, the platform aims to drive further collaboration to promote better management of environmental resources, increase gender diversity and well-functioning boards across markets.

We believe the ESG for Investors platform can make a positive, novel contribution to the ESG debate, leveraging academic rigour to help investors achieve real-world impact.

About the Authors

Rahil Ram

Rahil is a Director at Fulcrum Asset Management and is involved in portfolio strategy, portfolio implementation, research, sustainability and idea generation for the discretionary macro and thematic strategies. Prior to joining Fulcrum, Rahil was a strategist within the Asset Allocation team at Legal & General Investment Management for five years, during which time he completed his Masters’ in Actuarial Management from Cass Business School and qualified as an Actuary in 2017.

Iancu Daramus

This content is provided for informational purposes and is directed at professional clients as defined in Directive 2011/61/EU (AIFMD) and Directive 2014/65/EU (MiFID II) Annex II Section I or Section II or an investor with an equivalent status as defined by your local jurisdiction.  Fulcrum Asset Management LLP (“Fulcrum”) does not produce independent Investment Research and any content disseminated is not prepared in accordance with legal requirements designed to promote the independence of investment research and as such should be deemed as marketing communications.  This document is also considered to be a minor non-monetary (‘MNMB’) benefit under Directive 2014/65/EU on Markets in Financial Instruments Directive (‘MiFID II’) which transposed into UK domestic law under the Financial Services and Markets Act 2000 (as amended). Fulcrum defines MNMBs as documentation relating to a financial instrument or an investment service which is generic in nature and may be simultaneously made available to any investment firm wishing to receive it or to the general public. The following information may have been disseminated in conferences, seminars and other training events on the benefits and features of a specific financial instrument or an investment service provided by Fulcrum.Any views and opinions expressed are for informational and/or similarly educational purposes only and are a reflection of the author’s best judgment, based upon information available at the time obtained from sources believed to be reliable and providing information in good faith, but no responsibility is accepted for any errors or omissions. Charts and graphs provided herein are for illustrative purposes only. The information contained herein is only as current as of the date indicated, and may be superseded by subsequent market events or for other reasons. Some of the statements may be forward-looking statements or statements of future expectations based on the currently available information. Accordingly, such statements are subject to risks and uncertainties. For example, factors such as the development of macroeconomic conditions, future market conditions, unusual catastrophic loss events, changes in the capital markets and other circumstances may cause the actual events or results to be materially different from those anticipated by such statements. In no case whatsoever will Fulcrum be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or for any related damages. Reproduction of this material in whole or in part is strictly prohibited without prior written permission of Fulcrum Copyright © Fulcrum Asset Management LLP 2024. All rights reserved.

FC029W 071221

Share this article

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email
Your privacy

Cookies are data files that are stored on your computer or other smart device by a website’s server. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier, website’s domain name, and some digits and numbers. Cookies are useful as they allow us to recognise a user’s device and its preferences in order to ensure that our website works properly. By continuing to use this website, you consent to the use of our cookies.


You can find out the different types of cookies used on our website in our Cookies and Data Privacy Policies.

Necessary cookies